Killing the contact-tier tax on a marketing stack
E-commerce brand, 40-person marketing team
- 1The problem
HubSpot Marketing Hub costs scaled with a growing contact list, not usage. A 40% renewal jump — driven purely by list size — forced the conversation. They used landing pages, forms, email campaigns and basic automation; everything else was shelfware.
- 2The process
We audited the live campaigns, forms and workflows, mapped the data model, and scoped a replacement covering exactly those features. The quote was fixed and the savings modelled against their projected contact growth.
- 3The implementation
We rebuilt the contact database with segmentation, landing pages and forms, email campaigns and sequences, automation workflows, lead scoring and campaign analytics. Contacts and campaign history were migrated, with a parallel run before cutover.
- 4The run
Flat hosting and maintenance means their bill no longer grows with their list. They own the data and the code, and we handle deliverability, uptime and changes.

